How often does AI
actually cite your brand?
Buyers now ask an AI "what's the best [product]?" and act on the answer, often without a single click. Tripcite measures your share of model across ChatGPT, Perplexity, Gemini and Claude versus your competitors, then maps the fixes that lift it.
A page-one Google ranking is worthless if the AI answer never names you.
From a question, to a number, to a plan that moves it.
Conversational queries
We build the real questions your buyers ask AI, by segment and journey stage, grounded in sales calls, support and search data. Not keyword fragments.
→Every engine, many runs
Each query fires across ChatGPT, Perplexity, Gemini, Claude and AI Overviews, several times, to cut through the non-determinism.
→Your share of model
You get the number: how often each engine cites you vs competitors, the sources behind every answer, and exactly where you lose.
→Fix what moves the needle
Every audit ships a prioritised action plan, ranked by impact, so you know exactly what to fix first. Re-run monthly to watch your share of model climb.
Not vanity metrics. The number that maps to pipeline.
How often AI names you across engines and queries. The one number to move.
Competitor leaderboard
Citation sources
where AI looksRecommended actions
auto-generatedPrioritised fixes from your audit, ranked by impact.
Per engine
Each engine rewards different things.
Branded vs discovery
by query typeWe don't just write about GEO. We measure it.
Real share-of-model reports, run with the same tool you'd use.
What is GEO, in plain terms.
What is Generative Engine Optimization (GEO)?+
GEO is the practice of getting your brand mentioned and cited inside AI-generated answers, on ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. Classic SEO optimizes for a ranked list of links; GEO optimizes for being named in the synthesized answer the buyer actually reads.
How is GEO different from SEO?+
They share a technical foundation but have different finish lines. SEO ranks a page in a list. GEO makes a passage get quoted and an entity get trusted. SEO is not dead; GEO is the new layer on top, because buyers now act on the AI answer, often without a single click.
What is "share of model"?+
Share of model is the percentage of AI answers that name your brand versus your competitors, broken down by engine and by query. It is the core GEO KPI: not where you rank, but how often the AI recommends you to your ideal customer.
Which AI engines does Tripcite measure?+
Perplexity, Google Gemini, ChatGPT (with web search), Anthropic Claude, and Google AI Overviews. Each engine cites differently, so a single number is never enough.
AI answers change every time. How do you measure that reliably?+
Generative answers are non-deterministic. Tripcite runs each query several times per engine and reports the median, so you act on trends, not a single lucky response.
Why does it matter if my brand appears in ChatGPT?+
Hundreds of millions of people now ask ChatGPT what to buy or use and act on the answer, often without clicking a single link. If the AI does not name you when it recommends your category, you lose the deal before you knew it existed. A page-one Google ranking is worthless if the generative answer never mentions you. ChatGPT and Gemini together reach the vast majority of AI users, so being cited there is where high-intent demand now starts.
What tools measure brand citations in generative AI?+
A handful of GEO tools track how often AI engines cite your brand, including Tripcite, Profound, Otterly.ai and Peec AI. Tripcite measures your share of model across ChatGPT, Perplexity, Gemini and Claude versus your competitors, in English and Spanish, runs each query several times for stable medians, and returns a prioritized action plan. You can run a free baseline audit at tripcite.com.
When AI recommends your category,
does it name you?
Get a baseline audit of your share of model across every major AI engine. See exactly where you win, where you lose, and what to fix first.