How AI decides which brands to recommend.
Practical, no-hype writing on Generative Engine Optimization. How the engines cite, how to measure it, and how to win.
What is Generative Engine Optimization (GEO)?
A plain, complete guide to GEO: what it is, why it matters now, how AI engines decide what to cite, and how it differs from SEO.
Read article →How to measure your AI search visibility (share of model)
You cannot grow what you cannot see. Here is how to measure how often ChatGPT, Perplexity, Gemini and Claude cite your brand, the right way.
Read article →SEO vs GEO: what changes, and how to attack each
Same technical foundation, different finish line. A side-by-side comparison and a practical playbook for both classical SEO and GEO.
Read article →The best GEO tools to measure AI search visibility (2026)
An honest comparison of the tools that measure how AI engines cite your brand: Profound, Otterly.ai, Peec AI, Tripcite and more, and how to choose.
Read article →Profound alternatives: GEO platforms compared (2026)
Profound is the best-known GEO platform. Here are the alternatives for tracking your brand across ChatGPT, Perplexity, Gemini and Claude, and when each fits.
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