How AI decides which brands to recommend.
Practical, no-hype writing on Generative Engine Optimization. How the engines cite, how to measure it, and how to win.
The pages AI cites are usually not yours
When an AI engine recommends a category, the sources it quotes are mostly listicles, review sites, Reddit and YouTube, not the brand’s own homepage. Here is why your perfect site cannot save you if you are missing from the third-party pages the engines actually read, and what to do about it.
Read article →Tripcite vs Profound: which GEO platform fits you (2026)
A head-to-head of Tripcite and Profound for tracking how AI engines cite your brand: independent measurement and citation-source detail versus an enterprise suite, and when each one wins.
Read article →Tripcite vs Otterly.ai: how the two GEO trackers compare (2026)
Tripcite and Otterly.ai both monitor your brand across ChatGPT, Perplexity, Gemini and Claude. Here is what differs: multi-run medians and citation sources versus prompt monitoring, and which to pick.
Read article →Tripcite vs Peec AI: GEO measurement compared (2026)
Tripcite and Peec AI both report your share of model with competitor benchmarking. Here is the real difference: independent, source-level measurement versus an analytics-first dashboard, and when each fits.
Read article →Write for the chunk: how AI engines actually read your site
AI engines do not read your page, they read chunks. Here is how retrieval splits the web into passages, why one paragraph gets quoted while the rest is ignored, and how to write answer-first, self-contained, entity-named passages that get cited.
Read article →¿Cómo saber si ChatGPT recomienda tu marca? Guía paso a paso
Cómo comprobar, a mano y de forma automatizada, si ChatGPT (y Gemini, Perplexity y Claude) nombran tu marca cuando un comprador pregunta por tu categoría. Metodología, límites y cómo Tripcite lo mide.
Read article →The power of quality queries (and why they must stay the same)
A GEO audit is only as honest as the questions behind it. How Tripcite writes conversational, real-buyer queries in English, Spanish or both, lets you edit them, and re-runs the exact same set every month so the before and after is real.
Read article →Why GEO beats SEO in 2026 (and the data behind it)
A page-one ranking is worth less every quarter. Here is the data on zero-click search, conversion rates and search volume that makes the case for GEO over classical SEO.
Read article →What is Generative Engine Optimization (GEO)?
A plain, complete guide to GEO: what it is, why it matters now, how AI engines decide what to cite, and how it differs from SEO.
Read article →How to measure your AI search visibility (share of model)
You cannot grow what you cannot see. Here is how to measure how often ChatGPT, Perplexity, Gemini and Claude cite your brand, the right way.
Read article →SEO vs GEO: what changes, and how to attack each
Same technical foundation, different finish line. A side-by-side comparison and a practical playbook for both classical SEO and GEO.
Read article →The best GEO tools to measure AI search visibility (2026)
An honest comparison of the tools that measure how AI engines cite your brand: Profound, Otterly.ai, Peec AI, Tripcite and more, and how to choose.
Read article →Profound alternatives: GEO platforms compared (2026)
Profound is the best-known GEO platform. Here are the alternatives for tracking your brand across ChatGPT, Perplexity, Gemini and Claude, and when each fits.
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